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Translating doesn't just mean "converting" words from one language into another language - it also requires contextualization with a definable inclusion of various aspect in order to carry over the meaning of the source language correctly. The example of "coffee" illustrates the cultural aspects that can get lost in translation: If an Italian novel says "lui andava a prendere un caffè", the translation is literally clear that he went for a coffee.

 

The image of drinking coffee in the German language - based on the cultural and historical contexts - contains different aspects that don't exist the same way in Italian. In Germany, people tend to sit down to have a leisurely cup of coffee with time taking an important role.  In Italy, having a coffee can be a temporary delight that often happens standing up.

 

Why is this comparison relevant?

 

When translating, these societal factors can play an important role. Umberto Eco describes in his book "Almost the same in other words. All about translating", (Hanser Verlag, Munich 2006, 462 pages) that "translating is a way of negotiating between the source language and the target language in order to get as close as possible to the originally intended meaning."

 

Translating is not always about being word-for-word. Instead, it requires a close look and examination of various factors (target group, culture, medium, etc.) and a special feeling for the target language, which should be the translator's mother tongue and the ability to use "text type". Both the target language, German, and other target languages are processed in our network exclusively by experienced native speakers who are able to adapt various types of text (advertising texts, specialist texts, catalogs, literary texts, advertising, websites, etc.).

 

It is often critical which background knowledge is used for the translation or which industry the translator may come from. Benefit from treff.netzwerk and let us advise you on the proper direction that is dictated by your needs.